Construction of Methods for Multifactor Assessment of Company complex
Performance in Selected Sectors
| Project registration code: P403/11/2085
Applicant: doc. Ing. Alena Kocmanová, Ph.D
Co-applicant: prof. RNDr. Jiří Hřebíček, CSc.
Project period: 3 years
Start date: 01/01/2011
|
 |
 |
Abstract
Economic, environmental, social and governance factors form the core business strategy, as part of its daily operations, the challenge to succeed, defense against the threat, the incentive opportunities. Very important is their connection with the company performance assessment based on an evaluation (measurement) of a company complex performance, determined by these factors. Using advanced quantitative methods (optimization / stochastic / dynamic, etc.) in a measurement of complex company performance can be refined on qualitative aspects by capturing them with non-deterministic methods (uncertainty / data mining / imprecision / fuzzy logic, etc). The aim of the project is the construction methods for evaluation (measurement) of a complex company performance with sophisticated use of multi-factor metrics, creating methodology for selected sectors of economic activity that respects a wide range of modifiable use, which will be universally applicable in commercial sector, and their outcomes in the form of monograph and software, articles, and papers at conferences of international significance.
Motivation
The dynamic development of CSR and Reporting in the CR takes place in an era where investors want more than just a good product or an attractive sound of a brand. Moreover, the growing demand for and offer of the reporting corresponds with the rapid development of information society. We need to take into account market trends and issues affecting society, analysis of risks and opportunities. Relevant data to be used in global research in this field is very difficult to obtain (experiments are difficult to control or repeat), and the same is true of monitoring the impacts of comprehensive external effects.
Significant are the levels of ESG performance and company overall performance. Strategically important activities may improve the corporate governance, sustainable activities and CSR, they create the intangible value of the company. Responsible sustainable development of corporate resources is the basis for the target company strategies. The main executive message clearly explains why the responsible and sustainable development of corporate resources is the basis for comprehensive company strategies.